The purpose of this work is to examine how ecotourism exists in Sweden. In order to answer this, the essay has been based on a qualitative method, which means that the authors have mainly used depth interviews for information gathering. Some of the empirical work is also done using the qualitative method, by gathering statistics, figures and scientific articles. The essay is divided into various chapters to give the essay a clear structure and for the convenience of the reader. The part that have been of most use and support for authors is the depth interviews with the interviewees.

Digital depth-to-water maps can be produced from a digital elevation model (DEM). Then GIS- based algorithms are used to calculate water flows and the depth-to-water index classes dry, fresh, moist and wet. The purpose of this study was to investigate the possibility to use depth- to-water maps for site adapted planting.The results showed that use of depth-to-water maps for site adapted planting, roughly halved the proportion of improperly planted surfaces from an average of 9 % to 4 %. The variation in the values of proper surface decreased and the result became more even.. In addition, more pine than spruce was incorrectly planted.

The thick-shelled river mussel (Unio crassus) is a red listed species classified as Endangered (EN) and is also considered within the Habitats Directive. The distribution in Sweden is fragmented and it is mostly occurring in the south eastern parts. We investigated the presence of Unio crassus in a section of the stream Storån, Östergötland County, from Falerum to the inflow into Lake Åkervristen. The environmental parameters investigated were water depth, bottom substrate, shading, water velocity and the slope over the water surface. In this thesis I have focused mainly on water depth and shading, comparing sites with and without mussels.

This literature study concerned the use and function of the radioactive isotope carbon-14, as a dating method of organic material, within the scientific field of physical geography. In this report it is presented the need of atmospheric calibration curves and the development of these as a necessity to translate carbon-14 years to calibrated calendar years. A number of common age-depth models that is used to give an approximation of an accumulation sequence and its related dates over the actual time period in different natural archives is presented and discussed. Different problems that commonly occur when age-depth models are utilized as for instance reservoir effects, contaminations or other age deviations are addressed and analyzed. The software CLAM in presented and discussed and was also used to produce age-depth models.

Tussilago farfara, coltsfoot, is a troublesome perennial weed with deep lying rhizome, which can vegetatively generate new plants. The mechanical control of coltsfoot that is used today, "starvation", which consists of several cultivations of the soil, which fragmentises the rhizome. This results in production of new shoots, which leads to depletion of nutrient resources; as long the new plant is not allowed to establish. However, very little research has been done to investigate how the starving technique affects the regenerative ability of coltsfoot. The purpose of this experiment with coltsfoot was to investigate how fragmentation and burial depths affect the time of emergence, number of emerged shoots per rhizome fragment, number of shoots per node, and if the germination ability within nodes changes during the experiment.

The global climate-change means increasing mean-temperature and higher precipitation in Sweden, which leads to shorter periods of frozen ground in the forest. At the same time the harvesting machines are getting bigger and more powerful. The forest industry aim at an even wood flow, and the ground damage has to be as low as possible. The two biggest causes for ground-damage is the bearing capacity of the forest ground and the ground-pressure of the harvesting machines. The aim of this study was to find out some rules for the machine choice considering ground pressure, when harvesting on ground with low bearing capacity.A field study, using a Valmet 890.3 forwarder, was carried out where different ground pressures and their effect on the ground were tested on two different types of ground.Additionally, an inventory of damaged harvesting grounds was made.

Our purpose with this paper has been to analyse and discuss how motivation of the personnel affects the service quality in service companies. This has been done through two studies; a literature study with existing theories and an empirical study on the divisions of Lyckohjul and Shopping at Liseberg. In the introduction of this paper we put the question of research; why is there a need for work of motivation in service companies. When collecting information we used literature briefing, a questionnaire study and depth interviews. The literature briefing focused on the well-tried and most dominating theories on the subject motivation.

During cold winter days it is likely that people in buildings with older windows or high glass facades experience thermal discomfort due to cold air down draughts. Earlier work has been aimed at finding analytical methods to predict the speed of the airflow in a room and in practice heating appliances are often placed beneath the windows to reduce the draught along the floor. In a study from 2012 Mohammad Parchami developed a method for estimating the required heating power to counteract the downdraught with such heating appliances. In this study, Computational Fluid Dynamics (CFD) was used to evaluate the usefulness of Parchami?s method and also to examine the potential of adapting the depth of the inward window sill as a means of decreasing the down draught.

We have decided to conduct a case study of German and Swedish mid-level managers within the automobile industry. Primarily we used a qualitative method of investigation and a phenomenographical methodological approach in order to conduct an in depth analysis. We conducted semi-structured interviews with six mid-level managers each in Germany and Sweden. The semi-structured interviews allowed us to conduct flexible interviews which enabled these managers to speak relatively freely about their own view of leadership. Throughout our investigation we have based our results on the empirical findings and at the same time sought explanations to different phenomenon in relevant secondary data, such as management literature, thus used the abductive method of investigation..

This study aims to investigate how consumers perceive variety in grocery stores and further how private brands have affected consumers? perceptions of variety in grocery stores.The study focuses on the perceptions and attitudes towards variety and the impact of private brands on perceived variety. Hence, a qualitative rather than quantitative study has been used. Photo elicitation has been used in both focus groups and In-depth interviews, which have been the empirical data collection of the study. Scientific articles and books have also been used in the process.

This essay is based on a mission from Anna Schibli, Director of Tourism at Solliden Palace. The thesis aims to investigate the image that Solliden Palace has, and the picture that local and regional tourist offices have of the Sollidens Castle brand and what position Solliden include in these markets. A total of six In-depth interviews with tourist offices, at local and regional level, has been carried out and an initial in-depth interview with Anna Schibli of Solliden Palace. The responses of the respondents have since been interpreted and processed based on an inductive approach, in order to interpret the image that Solliden Palace has. Scientific papers have been studied and analyzed in order to generate an explanation and understanding of the research area.

The research aims at revealing consumers? loyalty to a high involvement product category, connected to a loyalty membership club. Hence, the study aims at explaining similarities and differences between two markets, differently developed in terms of loyalty clubs. The study used IKEA, its loyalty club IKEA FAMILY and women as the company?s main target group, in a case format to study loyalty membership clubs.

Title: Social Media ? And customer interaction in smaller firmsSeminar date: 2011-06-10Course: Information Logistics, D-level.Authors: Marie Stenhammar and Ulrika CarlssonAdvisor: Jaime CamposKey words: Social Media, Web 2.0, Co-creation, Viral marketing, Word of Mouth, smaller firmsPurpose: This paper aims to describe the relevance of social media to smaller firms, the challenges and opportunities they face and what strategies they use, in the interaction with their customers.Methodology: The study is qualitative in nature and has an abductive approach. The empirical material consists of In-depth interviews with chosen companies and Internet observations.Theoretical perspectives: Social Media, Web 2.0, Co-creation, Viral marketing, Word of MouthEmpirical foundation: The study takes its empirical base from In-depth interviews with representatives from the small companies and internet observations connected to these.Conclusions: Smaller companies have great interest in social media. They preferably use Facebook, blogs, YouTube and Twitter. Their strategy is mainly to be very active and update their social media regularly.

The globalisation of the world is believed by some to homogenise individuals from different national cultures. However, the values and norms of an individual are deeply rooted in their national culture and are therefore difficult to change. Since birth these values and norms are learnt through interaction with others within a specific national culture. The differences in values of a national culture are shown in the cornerstones of the nation. These cornerstones are language, aesthetics, religion and social institutions.

The purpose of this study is to improve the understanding of the dynamics behind Chinese-Western buyer-supplier relationships. The study takes on a partially inductive approach by commencing with exploratory In-depth interviews. The main body of the study consists of a cross-sectional survey. Data has been collected through an on-line questionnaire. The theoretical review consists of industrial relationships with specific accounts on the role of adaptation, trust and commitment; a stream of literature in cross-cultural relationships deriving from Hofstede?s culturalist legacy with specific reference to Chinese-Western relationships, including studies on relationship bonding, and the role of guanxi.